We are pleased to announce that work at our £9.3m scheme with Keon Homes in Wolverhampton is due to start in the coming weeks.

This is our second BTR development in partnership with Keon Homes, delivering 64 one and two-bedroom homes on the former Springfield Brewery yard site on Cambridge Street, which has lay vacant for 25 years.

The architecture of the properties and layout of our Cambridge Street development has been designed to complement the local heritage of the area and its historical significance. Architects BM3, based in Birmingham, supported the design of the scheme to help bring forward the regeneration plans that tick all the key planning boxes.

Work on the site comes as the BTR market continues to grow. The build-to-rent market continues to show real resilience – in spite of the impact that the current pandemic has had on all lives, high demand for quality private rental properties shows no signs of slowing. In fact, we’ve even seen whole phases of developments reserved online in a matter of weeks. According to reports, more than £10bn has been invested in the BTR market in the last five years, with Birmingham and the surrounding areas earmarked as one of the major growth areas for the next decade.

Commenting on the new development, Robert Simonds, Business Development Director at Wise Living said;

“It’s great to be able to bring another high-quality private rental scheme to the West Midlands with Keon Homes. When we first launched our partnership earlier this year with our Coventry development, it was always part of our strategy to deliver further sites together. Our values completely match in terms of our ambition to build quality rental properties that families in the UK demand.”

In January this year, we announced our first development in partnership with Keon Homes, working together on a 40-unit development in Tile Hill, Coventry. The site will provide brand-new one and two-bedroom private rental apartments in the city, with move-in dates before Christmas 2020 already being snapped up!

Speaking about the new development in Wolverhampton, Warren Bolton, Director at Keon Homes, said:

“We are delighted to have secured planning permission and completed on contracts with our development partner Wise Living. This is the second time our land-led model has sourced and secured land for our partner. Our Cambridge Street development will provide much needed private rental accommodation which will help enhance a former derelict yard into a scheme the city can be proud of. Our design features, aesthetics, and landscaping proposals that are sympathetic to the heritage of the area and complement the surroundings. We look forward to seeing this development evolve.

“May we take this opportunity to thank everyone involved with bringing this scheme to fruition.”

Our development in Wolverhampton joins our Coventry, Telford, Birkenhead, and Mansfield sites providing decent homes and great places to live to families across the UK, with a number of new sites set to be announced in the coming months.

As we’re starting to see the future trends for the market, is 2021 the year to incorporate BTR in your business model? Speak to our team today.


For further information on any of our sites, please fill out the contact form below and one of our designated letting agents will be in touch to guide you through the process. If you are interested in a development that is “coming soon”, your details will be kept on file and an agent will be in contact with you when the development is launched.